In the competitive field of insurance, Caunce O'Hara's site had been impacted by a Google algorithm change penalising some activity from a previous SEO agency. This saw the site loose rankings for all key terms, with a direct impact on traffic generated to the site and in turn saw a downturn in leads generated.
Caunce O'Hara needed to reverse the impact on this negative activity, reinstating their previous ranking and building a foundation for future activity.
A large part of our work with Caunce O'Hara was to analyse where it had gone wrong for the site and so our analysts set to work understanding the onpage and back link profile of the site. This uncovered a negative back link profile which needed to be managed.
Our team set about methodically removing harmful links and then disavowing the rest directly with Google to ensure the site was deemed as credible.
We then worked with the inhouse Marcomms team to maximise existing and planned PR and content activity for relevancy in the search engines
and to create a useful, unique content hub for users.
The site regained and improved on its previous rankings for professional indemnity insurance terms and site traffic increased.
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