Organic social media management involves posting regularly to a brands social media pages.
Organic posting can help to build brand awareness and allows conversations with customers. Its a great way to provide detailed customer service, get immediate customer feedback and make business announcements.
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Paid social media management involves running adverts through social media channels such as Facebook, Twitter, Instagram, LinkedIn etc. The most common channel to run paid social adverts through is Facebook which offers the most accurate and detailed targeting options.
Paid social can be an effective way to focus on hard conversion metrics such as sales or “leads” because of the tracking that can be implemented into the platform and the detailed targeting options. It also offers a fast way to reach a highly specific group of people, gives the opportunity to be creative with advert formats and encourages engagement with the brand.
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